Wednesday, April 30, 2014

Individuals as the Future of Brands

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Traditionally, notes Hearsay Social's CEO Clara Shih, corporate marketing teams controlled the brand voice.  Now, Shih suggests, indivi...
Monday, April 28, 2014

Selling New Homes? How Your Neighborhood Can Win Over Resale

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Home shoppers today can find many reasons to purchase new : improved construction processes (think structural reinforcements if you're s...
Monday, April 14, 2014

What Builds a Customer Relationship? Conversation!

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We all can recognize an essential fact about conversations: it's really difficult to have one with someone you don't know!  Where do...
Wednesday, April 9, 2014

Homebuilder Collaboration Software: Enhances Office-to-Field-to-Vendor Interaction

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Traditionally, there were separate sets of knowledge, requests and data.  Homebuilders developed schedules and assigned tasks to their vendo...
Thursday, April 3, 2014

Today's Home Buyers are Looking for...Energy Efficiency is in the Top 3

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The National Association of Home Builders (NAHB) recently reported ( MortgageOrb summarized here ) that today's single-family home buye...
Monday, March 31, 2014

What's Trending for Customer Service? Think Proactive, Omnichannel

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It's been said that effective customer service is both a strategy and philosophy as much as a major business function .  As a result, i...
Monday, March 24, 2014

Kicking Off Spring's Selling Season

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Are you ready to kick start your Spring selling season? Yes; for many, it's been a long, cold winter with ice storms, record cold and ...