Thursday, February 27, 2014

Townhouse Construction Increasing: Weather Can Motivate Buyers

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A recent Eye on Housing report from the National Association of Home Builders projected the share of  townhouse construction to increase fr...
Monday, February 24, 2014

Interactive Touchscreens: Branding Dives Deeper than Marketing

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Previously, we've talked about how using an interactive touchscreen system at a sales or leasing office or a welcome center provides bui...
Friday, February 21, 2014

Homebuilders: Managing for Quality Task-by-Task

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Task level quality scoring -- on the jobsite, using an iPad! Homebuilding, says Carl Seville, faces difficulties few other industries en...
Monday, February 17, 2014

House of Cards Offers Construction Strategy, too!

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Recently, Koka Sexton wrote that the much-anticipated second season of Netflix' House of Cards offered some interesting lessons as well...
Thursday, February 13, 2014

What Can the Girl Scouts (and their cookies!) Tell Us About Marketing?!?

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Jason Forrest, with Forrest Performance Group, offered a great blog recently, Five Sales Lessons from the (Girl Scout) Cookie Trade .  You c...
Tuesday, January 28, 2014

Construction Technology: Providing the Extra Edge

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What does an automated construction scheduling system offer a homebuilder? Are construction managers getting extra value from smart phones a...
Monday, January 20, 2014

Where are you? Employee-Focused Sales vs. Leave Me Alone, I'm Shopping

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Thought provoking article in a Wall Street Journal article regarding retail marketing; you can view it here . The author, Elizabeth Holmes...