Tuesday, January 28, 2014
Construction Technology: Providing the Extra Edge
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What does an automated construction scheduling system offer a homebuilder? Are construction managers getting extra value from smart phones a...
Monday, January 20, 2014
Where are you? Employee-Focused Sales vs. Leave Me Alone, I'm Shopping
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Thought provoking article in a Wall Street Journal article regarding retail marketing; you can view it here . The author, Elizabeth Holmes...
Tuesday, January 14, 2014
Understanding your target audience: women as "relaters"
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There's a current line of thinking suggesting that, regardless of the product (consumer electronics, cars, new homes), more and more wom...
Thursday, January 9, 2014
Gen Y and Housing..beyond Tech to Location!
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Gen Y, Echo Boomer, Millennial ...regardless of label, we're looking at z population demographic whose members were born between the lat...
Monday, January 6, 2014
What To Do to Get More Customers?
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Traditionally, salespeople would answer this question by saying: have a good product, put together a great marketing program, cold call lead...
Wednesday, January 1, 2014
Builders, Co-op Agents: Reaching the Asian Community
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We've all been reading about our ever-increasing diverse population; but, have you considered there's a diverse homebuyer demographi...
Monday, November 12, 2012
Veterans Day 2012: Join the Parade of Thanks!
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Everyone loves a parade and what better reason to celebrate than thanking our military veterans for their service? Sit back and enjoy thes...
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