Friday, March 9, 2012

Builders: How are you taking the Connected Customer into consideration?

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A recent article by Brian Solis, Meet Generation C: The Connected Customer , makes a startling point: "the gap between how Gen Y commun...
Tuesday, March 6, 2012

iPad and iPhone: New Tools for HomeBuilder Construction

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Just saw an interesting article in  Mashable 's iPad for Business Series (you can review  here ).  For the last several months, Mashabl...
Friday, March 2, 2012

Homebuilders: Your Interactive Touchscreen and Women-Centric Design

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We suggested in an earlier blog that a successful interactive touchscreen helps get your home shoppers more engaged in finding out about y...
Thursday, March 1, 2012

CRM 2.0: Helping Homebuilder Agents Become Better Salespeople

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No doubt you've heard the expression, "Now, there is a born salesperson !" Have you really thought about that statement? Who...
Monday, February 27, 2012

Homebuilders: Use CRM Effectively to Maximize Co-op Sales

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Are you in a market that offers closing compensation to outside buyer agents (often referred to as co-op agents )?  Statistically speaking,...
Thursday, February 23, 2012

HomeBuilders: A Marketing Tool for New vs. Used Home Discussion

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A recent Los Angeles Times article by Kenneth R. Harney (you can read it here ) suggests home builders have modified their marketing proces...
Wednesday, February 22, 2012

HomeBuilder Construction Scheduling: Smartphones & Tablets Add Features

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Are you an Operations Director or Manager in the home building world?  Field Manager? Superintendent?  FieldConnect Mobile for your iPhon...