Tuesday, June 28, 2011

Marketing to Millenials...forget the myth of impulsivenss!

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Loved a recent article in AdAge discussing a study conducted by Pamela Marsh and Erin Bilezikjian-Johnson of OMD regarding the "millen...
Friday, June 24, 2011

New Marketing Channels: Customer dialogue is critical

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Go Interactive and Generate Dialogue! Just finished a great article: The New Campaign Management Mandate by Forrester Research. Lots of...
Sunday, June 19, 2011

Branding & Communication: Effective... not expensive?

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Hmmm...is there a possibility that an effective Branding and Communication program can be implemented inexpensively?  We like to talk abou...
Monday, June 13, 2011

Closing the Sale: It's about the Interview? Really...?

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Read several great articles today: Scavenger Hunt by Michelle Glover and How to Become a Master Closer by Grayson Schwepfinger.  Both were...
Thursday, June 9, 2011

Jack Fugiel: Thanks for a great partnership!

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Just posted a Twitter shout out to Jack Fugiel at Winchester Homes; he's retiring Friday after a great career at Weyerhaeuser.  Most re...
Tuesday, June 7, 2011

Content is King...and your prospects can help create it!

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Andrew Davis recently dazzled the Housing Leadership Summit in Chicago, according to  Builder , saying homebuilders need to focus on develop...
Thursday, June 2, 2011

Tweets and Facebook posts: Today's version of a referral?

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 Sharing the experience : Lyon Homes' San Carlos Court This week there have been two articles with seemingly divergent themes:...